Business Insight Group · India Edition
Business Magazine India
BiG gives Indian founders, entrepreneurs, CEOs and business leaders an editorial route into The Business Influencer — a UK business publication — through the India Edition.
In Brief
Quick Answers
What is BiG?
Business Insight Group (BiG) is the Pan India Authorised Licensee of The Business Influencer (TBI), Nachural Group — UK. It runs the India Edition of TBI.
What does BiG offer?
Editorial formats — listicle, article contribution, founder profile, founder essay, opinion column, Thought Leadership Series, India-UK Corridor Feature and Front Cover / Cover Story — plus a podcast and a leadership community.
Who is it for?
Founders, entrepreneurs, CXOs, business owners, investors and wealth creators who want their thinking published in front of an international business readership.
How is it different from a conventional publication?
You start with an editorial fit conversation, not a pitch to a newsroom. BiG recommends the format that matches your goal, and every piece goes through editorial review.
How can someone participate?
Express interest through the form on the homepage or book a 30-minute editorial fit call. No pricing is discussed at the first stage.
About BiG
What Is Business Insight Group?
Business Insight Group (BiG) is the Pan India Authorised Licensee of The Business Influencer, Nachural Group — UK. The Business Influencer was founded by Ninder Johal DL of Nachural Group UK. BiG publishes the India Edition and gives Indian business leaders a structured way to contribute to it.
The India Edition is led by Rajendra Patel, Founder of BiG and Managing Director — India Edition. You can read why BiG exists in the message from the Managing Director.
Alongside the publication, BiG runs the BIG · TBI Podcast, the free TBI Collective PAN India Community and the application-based BIG Leadership Network.
Who the Publication Serves
The India Edition is written for, and contributed to by, people who run or shape businesses:
- Founders and co-founders
- Entrepreneurs and solopreneurs
- CXOs and senior professionals
- Business owners and managing directors
- Investors and wealth creators
- Corporate brands, institutions and associations
Contributors with a UK-India connection — an active UK presence, a UK education or professional background, or UK expansion plans — can use the India-UK Corridor Feature. A UK connection is not required for the other formats.
Why Business Leaders Use a Publication for Thought Leadership
A social post is usually seen for a few seconds and then disappears down the feed. An edited, published piece lasts longer and is easier to refer back to:
- Independent editorial weight. Edited work in a business publication carries more weight than self-published content.
- Permanence. A printed issue stays on desks and in briefcases, and the archive copy remains available long after publication.
- A reference point. A published byline or profile is something you can share with clients, investors, partners and future hires.
- Reach beyond your own network. Your thinking reaches readers who don't already follow you.
Editorial Formats
These are the formats currently listed on the BiG platform. Investment figures are the published rates and exclude applicable taxes. Where no figure is shown, details are shared after the editorial fit conversation.
Editorial · Entry
Listicle — Top 25 Leaders
A 200-word profile in the founding India-UK quarterly Top 25 Leaders list. The simplest way to get a first editorial presence, and it can sit alongside any full format.
- Global distribution across TBI channels
- Permanent archive
₹80,000 + applicable taxes
Content Partnership
Article Contribution
A full article under your byline, published in the TBI India Edition, in print, in digital and in the archive.
- Bylined, editorial-quality article
- Print + digital + archive
- Distribution across TBI channels
₹3,00,000 + applicable taxes
Profile
Founder Profile
A 2,000-word profile of you and your business, written by a journalist and given featured placement.
- Journalist-written
- Featured placement
- Awards gala invitation
- Considered for the podcast
Details shared after the editorial fit call
Series · Full Year
Thought Leadership Series
Your own named column, with one piece per quarter for a full year (four issues). This is BiG's most complete positioning programme.
- Named column across four issues
- A podcast episode on Apple, Spotify and Google
- Invitation to the 2027 Recognition Gala
- Considered for speaking opportunities
Details shared after the editorial fit call
Bilateral
India-UK Corridor Feature
A feature published at the same time in the India and UK editions, for leaders who work across the UK-India business corridor.
- Published in both editions
- Distributed in the UK and India at the same time
- Archived in both editions
Details shared after the editorial fit call
Cover
Front Cover / Cover Story
The front cover and the cover story of the TBI India Edition — for a person or brand that wants the most prominent position in the issue.
- Front cover — print + digital
- Cover story feature article
- Global distribution + digital archive
- Social media amplification
₹15,00,000 + applicable taxes
BiG also offers a First-Person Founder Essay (800–1,200 words, in your own voice, edited by the team) and an Opinion Column (600–900 words on your industry, with LinkedIn graphics). Print and digital advertising are listed in the formats section on the homepage.
How the Magazine Connects to the Podcast
The publication and the BIG · TBI Podcast are designed to support each other. The Thought Leadership Series includes a podcast episode, and Founder Profiles are considered for the podcast. Leaders can also apply directly to be a Featured Guest. A published piece gives your ideas a written record; a podcast conversation lets people hear you explain them.
Distribution of The Business Influencer
The figures below are published for The Business Influencer by Nachural, the group behind the title, and are shown on the BiG homepage. Which channels apply depends on the format and the edition.
- 200,000+ readers worldwide
- Print run per issue: 25,000 copies (UK) and 35,000 copies (USA & Canada); six issues a year
- Retail: Barnes & Noble (800 US stores), WHSmith UK and Indigo (100 stores in Canada)
- Travel: American Airlines First and Business Class lounges; a digital edition on 75 airlines
- Hotels: a digital edition in 350+ hotels in the USA and Far East
These figures also appear on the BiG homepage. BiG does not guarantee reach, readership or any business outcome for an individual piece.
Editorial Standards
BiG applies the editorial standards of The Business Influencer UK. They are set out in the BIG Leadership Network writer guidelines:
- Insight, not promotion. Every piece needs a clear point of view or useful insight. Product pitches are not published as thought leadership.
- Original work. Submissions must not have appeared anywhere else, including on your own blog or LinkedIn.
- Written by you. The current guidelines do not accept AI-generated text.
- Disclosure. Any financial relationship with a company, product or person mentioned in a piece must be disclosed.
- Editorial discretion. The editorial team may ask for revisions, edit for style and length, or decline a submission.
Transparency: The formats above are paid editorial and media programmes. Payment does not guarantee acceptance or publication, and it doesn't make a piece an independent editorial endorsement.
How the Editorial Process Works
- Express interestTell BiG your role, industry and thought leadership goal through the homepage form. It's not an application, and no pricing is discussed at this stage.
- Response within 24 hoursThe editorial team reviews your goals and responds within 24 hours.
- Editorial fit callA 30-minute call on Google Meet to talk through your goals and which formats could suit you.
- Format recommendationBiG recommends a format, explains the investment, and tells you what the team needs from you.
- Development, review and publicationYour piece is written or drafted, edited and reviewed against the editorial standards before it is published.
How to Decide Which Format Fits
Not sure? Choose “Explore all options — guide me” on the interest form and the editorial team will recommend a format.
Start With an Editorial Fit Conversation
Tell us what you want your thought leadership to achieve. BiG will recommend the format that fits — or tell you honestly if none does yet.
Prefer a quick question first? Chat with BiG on WhatsApp.
Questions
Frequently Asked Questions
Is BiG a business magazine in India?
BiG (Business Insight Group) is the Pan India Authorised Licensee of The Business Influencer, Nachural Group — UK, and publishes its India Edition. Indian business leaders contribute to The Business Influencer through BiG.
Who can contribute to the India Edition?
Founders, entrepreneurs, CXOs, business owners, investors, wealth creators, corporate brands and institutions. Every request goes through an editorial fit assessment, and not every submission goes ahead.
Which editorial formats does BiG offer?
Listicle (Top 25 Leaders), Article Contribution, Founder Profile, First-Person Founder Essay, Opinion Column, Thought Leadership Series, India-UK Corridor Feature and Front Cover / Cover Story. Print and digital advertising are also available.
Are the editorial formats paid?
Yes. They are paid editorial and media programmes. Published rates include ₹80,000 for the Listicle, ₹3,00,000 for an Article Contribution and ₹15,00,000 for the Front Cover / Cover Story, all plus applicable taxes. Payment does not guarantee acceptance or publication.
Does BiG guarantee publication or results?
No. All content is subject to editorial review, and BiG does not guarantee publication, reach, leads, awards or any other business outcome.
How do I get started?
How does the magazine relate to the BIG · TBI Podcast?
The Thought Leadership Series includes a podcast episode, Founder Profiles are considered for the podcast, and leaders can apply directly to be a Featured Guest. See Business Podcast India.