Business Podcast India

About the Podcast

What BiG's Podcast Is

The BIG · TBI Podcast Featured Guest Programme is for founders, leaders and experts who want their voice heard in a longer, considered conversation, not just a post or a clip.

The podcast is linked to The Business Influencer, the UK business publication for which BiG is the Pan India Authorised Licensee. The India Edition is hosted by Rajendra (RP) Patel, Editorial Lead and Managing Director — India Edition. The Business Influencer also runs its own TBI UK podcast.

Who It Is For: The Guest Profile

The programme suits people who can speak from direct experience:

• Founders and co-founders building or scaling a business
• CEOs, CXOs and senior leaders responsible for strategy, culture or growth
• Entrepreneurs and business owners with lessons worth sharing
• Investors and wealth creators
• Independent experts and consultants with a clear specialism

BiG looks for a clear point of view and real expertise, not company size. Only serious thought leaders are accepted, and selection is not guaranteed.

Subjects That Fit the Podcast

Nominations are grouped by area of expertise. The current areas are:

• Entrepreneurship
• Finance & wealth
• Technology
• Leadership
• Property
• Law & legal
• Risk management
• Talent & HR
• Philanthropy
• Arts & lifestyle

Strong conversations usually focus on a decision, a lesson, a market shift or a way of working that other business leaders can learn from. Product pitches don't make good episodes.

The Thought Leadership Purpose

A podcast conversation shows how you think — how you reason, what you've learned and what you believe — in a way written content can't fully capture. For a business leader, that helps:

• clients, partners and investors understand your perspective before they meet you
• build a body of work you can point back to
• add depth to what you publish under your own byline

Audio, Video and Distribution

According to the published programme details:

• The Featured Guest programme includes full audio and video distribution and promotion across TBI platforms.
• The podcast episode included in the Thought Leadership Series is listed on Apple, Spotify and Google.
• The India Edition is set to carry the same distribution channels as the TBI UK podcast.

BiG does not publish listener or download figures for the India Edition, and it does not guarantee audience size or business outcomes.

The Editorial Process and How a Guest Conversation Works

1. NominationSubmit a nomination through the podcast programme with your organisation, area of expertise and why you should be a Featured Guest.
2. Personal reviewThe team reviews every nomination personally. If your profile is a strong fit, BiG contacts you on WhatsApp within 48–72 hours.
3. Programme detailsProgramme details and pricing are shared privately once your nomination has been reviewed.
4. The hosted conversationA conversation with the India Edition host, then distribution through the programme's audio and video channels.

How the Podcast and the Publication Connect

The podcast and The Business Influencer India Edition work together:

• The Thought Leadership Series includes a podcast episode alongside four quarterly columns.
• A Founder Profile is considered for a podcast appearance.
• Guests can carry the ideas from a conversation into a bylined article or column.

Guests can also meet peers in person through BiG's business and leadership events.